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Inspiring Women in Business

Jun 19, 2023

Unclear boundaries attract the wrong clients. When you start to work better around your value, your ideal clients will be ready to work with you. This will save a lot of your time and resources in the long run.

In this episode, Ruth talks about how much you should give away for free and how you should decide on what is worth it. She shares her experience with setting up clear boundaries and finding the right clients for her business. 

Listen and Enjoy!


Key takeaways from this episode

  • Work around your value, have clear boundaries, and be open to updating and revising them as your business evolves.
  • Networking and talking to people give insights into who your ideal clients are, what they need, and what they are looking for.
  • You have to try and experience things for yourself to decide what is right for you.
  • Sometimes saying no means you set boundaries so people know they can't pick your brain for free, waste your time, and have lots of coffee chats with you.
  • Saying yes to doing something for free can also get you in front of someone else’s audience.
  • Many people find giving things for free rewarding.  
  • No one strategy works for everyone. It is up to you to decide if something is worth it. 
  • To best decide on which strategy will work for you, you have to look at what stage you are in your business and what you’re trying to achieve.



Episode Timeline:

00:00 Intro

00:17 Podcast Intro

01:20 Today’s Episode

02:26 How Ruth started setting boundaries in her business

04:56 Finding the right people to work with

06:28 Getting insights and research for valuable content while talking to people

08:36 Should you do paid webinars and challenges to launch your next course?

10:20 When does doing things for free work?

11:31 Ruth’s audiences’ thoughts on working for free

13:28 Deciding on a fair value exchange

14:28 Never undercharge again

15:12 Outro




More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.


Connect and know more about Ruth Gilbey here: