Apr 25, 2022
Pretty much anyone can start a membership business, but what does it really take to start? Also, knowing that there’s a lot of memberships and competition out there, what would be the key to having a successful one?
In this episode, Callie Willows of The Membership Geeks talks about how she ended up with the business that she is doing now. She will also give a lot of advice on having a successful membership business from starting it to retaining it as it evolves through the years.
Key takeaways from this episode:
Episode Timeline:
00:04 Intro
01:32 Episode Intro
02:05 About Callie Willows' business
02:47 How Callie ended up with the business that she has today.
07:27 Callie's work with her business partner.
08:33 Who is right and not right for a membership.
10:31 The need for an audience to start a membership.
11:50 What to give away for free in the membership.
15:29 The competition in the industry of memberships.
17:09 Callie's advice about starting a membership.
19:27 Advice to someone who is a new business owner.
20:47 How can people find Callie and The Membership Geeks.
21:21 Outro
About our guest:
Callie Willows is the Co-Founder of the Membership Geeks together with her partner, Mike Morrison. She began her entrepreneurship journey when she was 19 years old and she created her first membership site for her first business. This led her to help people create their own membership sites and eventually started the Membership Academy.
Connect and know more about Callie and her business here:
https://www.membershipgeeks.com
https://www.instagram.com/calliewillows
More about Ruth:
Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.
I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.
In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you.
You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.
I’m on a mission to inspire women to start and play bigger in business.
Connect and know more about Ruth Gilbey here:
Coaching: https://www.ruthgilbey.com/coaching
Free stuff: https://www.ruthgilbey.com/next-client
Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/
Instagram: https://www.instagram.com/ruth_gilbey/
LinkedIn: https://www.linkedin.com/in/ruthgilbey/